My guess: you'll almost certainly not get covered by those guys unless you can find an angle that is interesting to their audience. You might think that it's t

My guess: you'll almost certainly not get covered by those guys unless you can find an angle that is interesting to their audience. You might think that it's the blogger's job to find the interesting bit-- but it's actually yours. This is an empathy exercise. What's THEIR motivation? Turns out it's pageviews, retweets, likes, comments, and FAVORS (more on favors in a minute). So your goal is to hand them a gift-wrapped story that will perform above average on their site. Do you have that story? It's certainly not "ditilbio is ready for top rate criticism!". What's the STORY? PR and social media marketing is a storytelling exercise. Some businesses lend themselves well to that... Some don't. But you can do it with ANY business (37Signals and Zappos had epic PR with fairly mundane markets). Again: hand a blogger a story that will make them look like a hero (by the metrics they care about) and you win. The only exception here is if you can get someone important to ask them to cover it. If one of your investors is Ron Conway, you can almost certainly get covered if he makes the ask. Related: Don't pitch it yourself. Get your most famous friend/advisor/investor to pitch it.