I first heard about this story from an IT class at community college- I knew about data mining and collection it was well-known. Reading the story, the father g

I first heard about this story from an IT class at community college- I knew about data mining and collection it was well-known. Reading the story, the father goes to a local store to complain about something that corporate sent out and a store manager is forced to apologize. I think this happened in a low-education region -- this doesn't make a lot of sense.