Lots of companies outside of tech need tech products. The best way to build the right things for customers is to get to know their customers and their business,

Lots of companies outside of tech need tech products. The best way to build the right things for customers is to get to know their customers and their business, from engineers to whoever. For one, that’s really hard to do through a laptop screen. Probably more important is it is much easier for person in country/culture X to familiarize themselves with a business and its customers in country/culture X over Y.