> Apple cares about privacy because it is a differentiator in the market As someone who prefers Apple products these days, I don't run into many people who bli

> Apple cares about privacy because it is a differentiator in the market As someone who prefers Apple products these days, I don't run into many people who blindly think that privacy is some kind of immutable characteristic of the corporation. We absolutely understand that it is a position they put themselves into because it attracts customers. It's important to their bottom line. > Apple would abandon prioritizing privacy the moment market conditions stop that from being a profitable position to have True, but I think the leaders at Apple are well aware of how risky abandoning such a core selling point would be for future sales. They have to avoid even the appearance of impropriety, much less actual privacy violations, or it'll tank their reputation. I think it unlikely they will conclude that selling the data is more valuable anytime soon. Luckily there are so many anti-Apple people constantly scrutinizing their every action for possible malfeasance, I expect we'll hear about it very quickly and loudly if/when it happens. A problem to worry about then. Right now, their competition is largely unconcerned with privacy already.