Yes it a major part of their marked strategy. In the past iPhones living long enough to allow a second hand marked was a major part of how they where able to c

Yes it a major part of their marked strategy. In the past iPhones living long enough to allow a second hand marked was a major part of how they where able to capture such a huge market share. Without that they would have struggled to establish themself to the degree they have due to being "just for the wealthy". Also one of their main selling points is the label of a "super well build best of engineering" product. People still associate longevity with that. With the world wide financial situation of most not wealthy people getting worse in recent years and iPhone having gotten even more expensive longevity has become an increasing important reason why non-wealthy people might still buy new iPhones, even if it's second hand still for a high price. BUT the more they make them long lived the more they want repair (or worse upgrade) to not make monetary sense for anyone. At the same time the more they gain from pretending they care about repair, and it's just because of user safety and similar that the price of it is so high and/or it not being possible. I mean a "super well build best of engineering product" should normally be repairable right? Also Apple engines are not their sales team and they care about trying to make an actual "super well build best of engineering product" often looking down intentional brittle products.