This is reality, fortunately or not. How can you change this? Push back about specifics that won’t work, but in large terms. Example. Well we could build that,

This is reality, fortunately or not. How can you change this? Push back about specifics that won’t work, but in large terms. Example. Well we could build that, but in order to monetize it, it would cost xxx monthly which would require a gross sales increase of xxx just to break even. You may not know gross profit margin, but your exec does. So focus on costs along with strong technical reasons as to why something is ridiculous. Programmers hate being asked “how much time will this take”. This needs to be utilized and flipped around - like your crazy ass idea will consume 5000 core programmer hours which will set back the follow priorities and we can’t see a use case.