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People like to buy energy from a company that they think shares their view on energy efficiency.

• triceratops 3y ago
  Is it common to have more than 2 options for a power company? I personally pick my power company, if I have a choice at all, based on their rates and proportion of renewable energy generated. Most people probably only care about the rate. Power companies aren't brands. People don't make choices based on which one is more "woke" or whatever.
  • jstanley 3y ago
    In that case I can't see why they would bother advertising anything at all. In the UK you have the choice of loads of energy companies, and certainly some of the marketing is around their green credentials.
    • triceratops 3y ago
      This article is about crypto mining in the US.