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> Why do utilities encourage customers to become more efficient when they could sell more power and make more money instead? Because that kind of marketing wor
by jstanley 3y ago
> Why do utilities encourage customers to become more efficient when they could sell more power and make more money instead?
Because that kind of marketing works on a lot of people.
- triceratops 3y agoTo accomplish what end? Why are they marketing efficiency?
- jstanley 3y agoPeople like to buy energy from a company that they think shares their view on energy efficiency.
- triceratops 3y agoIs it common to have more than 2 options for a power company? I personally pick my power company, if I have a choice at all, based on their rates and proportion of renewable energy generated. Most people probably only care about the rate. Power companies aren't brands. People don't make choices based on which one is more "woke" or whatever.
- jstanley 3y agoIn that case I can't see why they would bother advertising anything at all. In the UK you have the choice of loads of energy companies, and certainly some of the marketing is around their green credentials.
- triceratops 3y agoThis article is about crypto mining in the US.