> Processing Ad creatives posed some new challenges: media formats of Ads are quite different from movie and TV mezzanines that the team was familiar with, and

> Processing Ad creatives posed some new challenges: media formats of Ads are quite different from movie and TV mezzanines that the team was familiar with, and there was a new set of media processing requirements related to the business needs of Ads. Nice to see them rearchitecture their service around enshittification.