Pretty much. I worked at a Fortune 50 company (not tech) and it was hilarious to hear about some random exec who read about a technology and it was suddenly pr

Pretty much. I worked at a Fortune 50 company (not tech) and it was hilarious to hear about some random exec who read about a technology and it was suddenly priority #1, mostly because it was the flavor of the month in the industry. Of course it was a tech that many had brought up before (myself included) which had been brushed off. Then it was “pull all nighters and come up some ideas on how we can use this tech”. And it was purely so the CEO wasn’t caught with his/her pants down when talking to investors.