Honestly, I get that it somehow became cool to ignore the grammatically correct "computation" and "computational resources" in favor of just grunting "compute"

Honestly, I get that it somehow became cool to ignore the grammatically correct "computation" and "computational resources" in favor of just grunting "compute" — why not go all the way? "efficient utility of compute resources", etc. Just shorthand everything. Does it take a famous developer to do it first for everyone to feel comfortable doing it?