> he insertion of "We" feels like an imposition; the company who wrote the code reaching in and enacting their will with your equipment, using your screen as th

> he insertion of "We" feels like an imposition; the company who wrote the code reaching in and enacting their will with your equipment, using your screen as their soapbox. It's icky. But they are reaching into your computer and enacting their will. The passive voice strikes me as even ickier when it is used to amorphously shift blame into the ether. I would much rather read "sorry, we fucked and formatted your harddisk because we suck at programming" than "an error occurred and all your data is gone". Take some damn responsibility.