Somewhat minor point, but I take issue with the CLV calculations. Using average retention rates can significantly undervalue your customers [1]. [1] http://blo

Somewhat minor point, but I take issue with the CLV calculations. Using average retention rates can significantly undervalue your customers [1]. [1] http://blog.custora.com/2011/08/why-average-retention-rates-can-lead-to-50-error-in-clv/ http://blog.custora.com/2011/08/why-average-retention-rates-...