3 ms·

Brand fatigue and brand consistency (2021)

• nonrandomstring 3y ago
  > As the creative agency behind the change put it, "We thought it would be important to take this brand and bring it or evolve it into a more current or modern state." Restiveness is the lack of control, patience or satisfaction. A "brand" is an enduring, static symbol in the public mind, who "do not care about brands". Keeping "brand managers" and "creative teams" far away from established symbols should be a high priority for successful companies. Don't fix what ain't broken.