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You have it all backwards. The customers for LinkedIn are recruiters/companies who want to find candidates, along with companies who want to advertise in the so

by dangus 3y ago

You have it all backwards. The customers for LinkedIn are recruiters/companies who want to find candidates, along with companies who want to advertise in the social feed and contact people directly to try and sell products. The product is the individual with their profiles and eyeballs. Just look at the pricing for proof of this. Recruiters and sales licenses are very expensive compared to individual premium plans. LinkedIn probably wouldn’t even be a viable business if the only income was from premium users.

berkimbayev 3y ago
I've used both Recruiter and Sales plans. Both are shit with no valuable features. The price is too high. But the question is - why can't you contact people and make sales stuff, if it was a marketplace? The feed will be open. Only the profiles will be private. If you want to contact someone, just pay for that contact. It's that simple. No need to buy a monthly subscription for the whole database and shitty features.
- berkimbayev 3y ago
  The marketplace model is suitable both to find candidates and to find leads. Ultimately, it's a perfect model to find people. No matter if it's recruiting or sales or dating or anything else. Pay to view the exact profile you want, to the owner of that profile, and that's it.
berkimbayev 3y ago
LinkedIn has 1 billion users and generated only 15 billion. Of which only 7 billion from Recruiter premium plans. This is very small amount for the number of users. With the marketplace model they could easily reach 60+ billion, since all users will be interested to make money from their profiles, generating views and other activity. Just re-read my points and think about it twice. The marketplace model is much better than current subscriptions.
- dangus 3y ago
  Problems with your idea: - For point #2 how do they know if it’s the right profile before they pay to view it? Companies look through hundreds maybe even thousands of resumes for any given role and you think they’ll be happy to pay per profile? - If profile views are paid to the person who owns the profile it basically incentivizes people to make bogus content or content for content’s sake. Why shouldn’t I make 100 fake accounts with fake IDs? Even if I wasn’t making a fake account I’d be incentivized to game my profile for cash rather than gaming it to help my career. - You’re assuming a competitive vacuum. If you’re saying LinkedIn will make 4x revenue with the flick of a wrist companies will bail and start using Indeed instead. Increase the spend by 4x and you’ve just made the market way more attractive. You might as well suggest that Apple charge $4,000 for the next iPhone. - LinkedIn’s daily active users is peanuts compared to Facebook which is why their revenue is only 15 billion like you say. LinkedIn is at 125 million DAUs while Facebook is 2 Billion. This is why LinkedIn makes much less money. - The “amateur armchair quarterback” factor: if there was a simple way to grow revenue by 4x like you suggest, don’t you a company of very smart people like Microsoft would have already increased their revenue by at least 2 or 3x by now? What could you possibly know that they don’t? Hey Patrick Mahomes have you tried throwing touchdowns more often? That could really improve your win ratio.
  - berkimbayev 3y ago
    Okay. You have the right to think in any way you want. But LinkedIn cannot change their model overnight, it has a stable business and income. Yes, they have many smart people, managers and engineers, and expert shareholders - but their goal is to keep the status quo. That's the problem with large stable businesses. And that's why we always have disruptive startups - that change the status quo and shake the whole market. Apple did this with the iPhone, when many people said buttons would stay forever. LinkedIn has a small number of active users, because they have expensive subscriptions. That's the point. Nobody is interested to use the product that doesn't provide value. The marketplace model would allow users to earn from their profiles, increasing the activity 10x times, increasing the overall revenue. This is how AirBnB works. This is how Amazon works. This is how AppStore works. You can always make basic open profiles with basic info. But if you want to get detailed info, contact the person, chat, interview, sell something - then pay. This is the merketplace model. The entire point of my entry is to describe this model to smart doers, who will take this idea and build the next billion-dollar business.

by dangus 3y ago

berkimbayev 3y ago

I've used both Recruiter and Sales plans. Both are shit with no valuable features. The price is too high. But the question is - why can't you contact people and make sales stuff, if it was a marketplace? The feed will be open. Only the profiles will be private. If you want to contact someone, just pay for that contact. It's that simple. No need to buy a monthly subscription for the whole database and shitty features.

berkimbayev 3y ago
The marketplace model is suitable both to find candidates and to find leads. Ultimately, it's a perfect model to find people. No matter if it's recruiting or sales or dating or anything else. Pay to view the exact profile you want, to the owner of that profile, and that's it.

berkimbayev 3y ago

LinkedIn has 1 billion users and generated only 15 billion. Of which only 7 billion from Recruiter premium plans. This is very small amount for the number of users. With the marketplace model they could easily reach 60+ billion, since all users will be interested to make money from their profiles, generating views and other activity. Just re-read my points and think about it twice. The marketplace model is much better than current subscriptions.

dangus 3y ago
Problems with your idea: - For point #2 how do they know if it’s the right profile before they pay to view it? Companies look through hundreds maybe even thousands of resumes for any given role and you think they’ll be happy to pay per profile? - If profile views are paid to the person who owns the profile it basically incentivizes people to make bogus content or content for content’s sake. Why shouldn’t I make 100 fake accounts with fake IDs? Even if I wasn’t making a fake account I’d be incentivized to game my profile for cash rather than gaming it to help my career. - You’re assuming a competitive vacuum. If you’re saying LinkedIn will make 4x revenue with the flick of a wrist companies will bail and start using Indeed instead. Increase the spend by 4x and you’ve just made the market way more attractive. You might as well suggest that Apple charge $4,000 for the next iPhone. - LinkedIn’s daily active users is peanuts compared to Facebook which is why their revenue is only 15 billion like you say. LinkedIn is at 125 million DAUs while Facebook is 2 Billion. This is why LinkedIn makes much less money. - The “amateur armchair quarterback” factor: if there was a simple way to grow revenue by 4x like you suggest, don’t you a company of very smart people like Microsoft would have already increased their revenue by at least 2 or 3x by now? What could you possibly know that they don’t? Hey Patrick Mahomes have you tried throwing touchdowns more often? That could really improve your win ratio.
- berkimbayev 3y ago
  Okay. You have the right to think in any way you want. But LinkedIn cannot change their model overnight, it has a stable business and income. Yes, they have many smart people, managers and engineers, and expert shareholders - but their goal is to keep the status quo. That's the problem with large stable businesses. And that's why we always have disruptive startups - that change the status quo and shake the whole market. Apple did this with the iPhone, when many people said buttons would stay forever. LinkedIn has a small number of active users, because they have expensive subscriptions. That's the point. Nobody is interested to use the product that doesn't provide value. The marketplace model would allow users to earn from their profiles, increasing the activity 10x times, increasing the overall revenue. This is how AirBnB works. This is how Amazon works. This is how AppStore works. You can always make basic open profiles with basic info. But if you want to get detailed info, contact the person, chat, interview, sell something - then pay. This is the merketplace model. The entire point of my entry is to describe this model to smart doers, who will take this idea and build the next billion-dollar business.