My biggest takeaway from the essay: > So it’s worth thinking really hard about finding the single best distribution channel. When thinking about the distribut

My biggest takeaway from the essay: > So it’s worth thinking really hard about finding the single best distribution channel. When thinking about the distribution, I always think about all the possible things we can do and try to do at least 3-4 top ones. The mistake is not to quickly zero down on the one with highest RoI and put all the energies on that one.