https://en.wikipedia.org/wiki/Ultra_HD_Blu-ray#PC_playback https://en.wikipedia.org/wiki/Ultra_HD_Blu-ray#PC_playback With each iteration of video optical disc

https://en.wikipedia.org/wiki/Ultra_HD_Blu-ray#PC_playback https://en.wikipedia.org/wiki/Ultra_HD_Blu-ray#PC_playback With each iteration of video optical disc, industry got more ridiculous. (Started with DVD, with CSS nonsense, unskippable parts, and threatening screens with police state overtones. Then someone said "How can we make this even more consumer-hostile, and be total jerks about it", and thus all the garbage of Blu-ray. That was pretty hard to top with Blu-ray 4K, but sounds like someone said "Hold my beer...")