4 ms·
Perhaps the best class yet. Fantastic. But one comment: > Google was the first company that enabled people to figure out whether advertising actually worked.
by paulsutter 15y ago
Perhaps the best class yet. Fantastic. But one comment:
> Google was the first company that enabled people to figure out whether advertising actually worked.
Not quite. You know those late night TV commercials for ginsu knives? They've always used a different phone number on each channel so that they know which ad worked. Billboards for lawyers? Same deal.
Google didn't invent performance marketing.
- bgilroy26 15y ago> Google didn't invent performance marketing. They brought it to the masses
- codemac 15y ago... because the masses don't watch TV? Which masses are you talking about?
- jedc 15y agoThe masses of millions of small businesses selling goods/services not appropriate for late-night infomercials or who didn't even have the funds to produce/air infomercials.
- rmATinnovafy 15y agoI agree. Google provided a medium through which people with limited funds could market. Nothing like it before. Still, there is a lot of space in this area. The web is currently focused on selling to first time buyers. Very little about follow up sales. My first product focuses on that. Launch soon, but will talk about it in a few days.
- sixQuarks 15y agoPerformance based advertising was perfected as early as the 1850s. Newspaper advertisements would use coupons that were redeemed at stores, then given to the advertiser so the stores could be reimbursed.