For what it's worth, the "different retail chain" isn't as different as you might think. Apple only sells 15% of all iPhones in the US directly. Most of them ar

For what it's worth, the "different retail chain" isn't as different as you might think. Apple only sells 15% of all iPhones in the US directly. Most of them are bought through cell providers and Best Buy. http://allthingsd.com/20120323/best-buy-is-selling-nearly-as-many-iphones-as-apple-itself/ http://allthingsd.com/20120323/best-buy-is-selling-nearly-as...