Interesting piece.. Calculating LTV and user acquisition costs reminds of the Harvard Business Case Study that examines how Virgin Mobile was able to compete in

Interesting piece.. Calculating LTV and user acquisition costs reminds of the Harvard Business Case Study that examines how Virgin Mobile was able to compete in the US with existing mobile companies by reducing their customer acquisition costs. Here's the case study, feel free to apply info from this post towards coming up with the numbers and solution. http://www.docstoc.com/docs/24724434/Virgin-mobile-USA---pricing-for-the-first-time http://www.docstoc.com/docs/24724434/Virgin-mobile-USA---pri...