I think you were replying to my original comment. It's not a capital 'S' scam in a legal sense, but it's a scam in that they are playing a trick on you by jack

I think you were replying to my original comment. It's not a capital 'S' scam in a legal sense, but it's a scam in that they are playing a trick on you by jacking the price way up and relying on your ignorance to make the sale at an inflated price. If we consider a door-to-door salesman who is selling (say) basic Android phones in retirement communities where hypothetically some folks have never used a smartphone, they might get away with selling a $100 basic phone for $1000. That's not illegal, but it surely is a scam in the ethical sense.