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Amazon is also taking on tiktok. The second tab on their app (inspire) is a tiktok inspired social network where creators can highlight products and earn money
by dudus 3y ago
Amazon is also taking on tiktok.
The second tab on their app (inspire) is a tiktok inspired social network where creators can highlight products and earn money. I find it pretty fun to scroll for a while.
- DiggyJohnson 3y agoIs it really "fun"? That sounds like you're choosing to mix Tik-Tok and product advertising. I'm sure it's great for dopamine but... why would you choose to do that? Are you on the hunt for products that you aren't aware of yet? I genuinely cannot understand why someone would be interested in this.
- zknicker 3y agoI obviously can't speak for @dudus, but the "fun" is a distraction. Which is not a bad thing! But you open the app with some purpose, stumble upon the feed, and then you scroll. And it's kind of fun. I don't think anyone seriously expects Amazon's TikTok style shorts to replace TikTok. But, by the same token, I really think it's absurd to suggest that people are going to start going to TikTok to make their purchasing decisions around toilet paper and shampoo.
- NathanKP 3y agoShopping is entertainment for many people. Therefore product discovery can also be entertainment.
- jhbadger 3y agoI mean in the old days (like 20 years ago) people liked to spend their free time at the mall, so...
- pandacake 3y agoLOL. Inspire is nothing close to inspiring. Additionally, if Amazon was doing so well, it would not have struck such a lucrative deal with Tiktok to push Amazon product content on Tiktok platform. Amazon is losing its footing. It is grossly dated, and they fire anyone who can bring actual innovation to its services.