>> "In the first year alone, I spent $14,000 working with my life coach, and in the years that followed I probably spent $100,000," she says. She also spent tho

>> "In the first year alone, I spent $14,000 working with my life coach, and in the years that followed I probably spent $100,000," she says. She also spent thousands of dollars on additional courses and mentorships with other life coaches that her primary coach recommended. "I got sucked into it." > If they weren't getting value out of it, why continue the sessions? Because Homo economicus is a lie, and real people don't act like that in real life. It's worth considering the full quote: > Angela Lauria, 50, discovered life coaching when she was struggling with postnatal depression and had been recently fired from her job. Initially interested in a coaching programme focusing primarily on weight loss, Lauria signed up for a $2,000 (£1,595) retreat. "In the first year alone, I spent $14,000 working with my life coach, and in the years that followed I probably spent $100,000," she says. She also spent thousands of dollars on additional courses and mentorships with other life coaches that her primary coach recommended. "I got sucked into it." That sounds like a desperate person with a lot of serious problems casting out for a lifeline. Life coaching presented itself as that lifeline, so she grabbed on and persisted because she hoped it would work.