Many of the courses offered by the folks a level or two “up the pyramid” include instruction on finding people who are a good fit for your coaching—which, I shi

Many of the courses offered by the folks a level or two “up the pyramid” include instruction on finding people who are a good fit for your coaching—which, I shit you not, includes not asking too many of the kinds of questions they absolutely should be asking. It’s all about finding someone who’ll fall for your pitch and then directing the rest of the sales conversation away from questions that would reveal you have no expertise or track record of success or wanting to pin down exactly what the intended beneficial outcome of the coaching might look like in concrete, specific terms, and quickly dropping anyone who is too resistant to staying within the lanes you want them to.