I've actually seen quite a few (never used any though) who specifically say they're "certified life coaches," which generally seems to be some sort of credentia

I've actually seen quite a few (never used any though) who specifically say they're "certified life coaches," which generally seems to be some sort of credential given to them by a for-profit "academy." The flipside is I know quite a few social work grads, especially with masters degrees, who have pivoted into the field because of how lucrative it can be.