Did you read the article? Here's the important point: From this perspective, comparison shopping may focus consumers' attention on differences between availabl

Did you read the article? Here's the important point: From this perspective, comparison shopping may focus consumers' attention on differences between available options, leading them to overestimate the hedonic impact of selecting a more versus less desirable option. To the extent that the process of comparison shopping focuses attention on hedonically irrelevant attributes, comparison shopping may even lead people to choose a less desirable option over a more desirable option. Pricenomics helps you get the best/fair price for an existing thing you were already going to buy. It is purely about making a more informed decision about one item, not comparing between somewhat different products and making the wrong decision.