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Price comparison makes you unhappy! http://www.wjh.harvard.edu/~dtg/DUNN%20GILBERT%20&%20WILSON%20(2011).pdf http://www.wjh.harvard.edu/~dtg/DUNN%20GILBERT%20&

• jasonshen 14y ago
  Did you read the article? Here's the important point: From this perspective, comparison shopping may focus consumers' attention on differences between available options, leading them to overestimate the hedonic impact of selecting a more versus less desirable option. To the extent that the process of comparison shopping focuses attention on hedonically irrelevant attributes, comparison shopping may even lead people to choose a less desirable option over a more desirable option. Pricenomics helps you get the best/fair price for an existing thing you were already going to buy. It is purely about making a more informed decision about one item, not comparing between somewhat different products and making the wrong decision.
  • natep 14y ago
    Exactly. After looking at the results of some generic terms (netbook, ultrabook), they're really not equipped for general-purpose feature comparison. But when you narrow it down to a specific model, it seems like it would help you avoid ripoff craigslist/ebay deals.