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It took me at least 5 minutes to figure out culture amp is a survey company.
by ecommerceguy 3y ago
It took me at least 5 minutes to figure out culture amp is a survey company.
- whstl 3y agoThat's a bit reductionist. It is clearly a company doesn't want to be lumped together with Typeform, Surveymonkey or Google Forms, so it's positioning itself as a "employee engagement, performance and development tools". They want to sell tooling that is specific to HRs and other people that might have the desire for those specific tools. I get the desire for boxing things in 10 or 20 neat categories, but companies (and especially those that have a sales team) are often looking to differentiate themselves. Whether they are able to execute this well remains to be seen, naturally.