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It’s completely marketing, every page I saw was a landing/home page. A lot were just brochure websites for an agency. Maybe I missed it, but would be interestin
by conductr 3y ago
It’s completely marketing, every page I saw was a landing/home page. A lot were just brochure websites for an agency. Maybe I missed it, but would be interesting to see this similar inspiration focus on application UI/UX design. There’s a handful of apps that I just like using / doing work in / interacting with the service. Eg. notion, airtable, figma, and while not a front end guy I’ve spent a lot if time in FE over the years and some of these apps leave me wondering how they managed to get html/css/js to look and behave this way. It’s gone beyond the web2.0 origin which gmail still feels like. Some of these web apps feel like full blown applications and introduce a lot of rather unique/bespoke functionality
- ecommerceguy 3y agoIt took me at least 5 minutes to figure out culture amp is a survey company.
- whstl 3y agoThat's a bit reductionist. It is clearly a company doesn't want to be lumped together with Typeform, Surveymonkey or Google Forms, so it's positioning itself as a "employee engagement, performance and development tools". They want to sell tooling that is specific to HRs and other people that might have the desire for those specific tools. I get the desire for boxing things in 10 or 20 neat categories, but companies (and especially those that have a sales team) are often looking to differentiate themselves. Whether they are able to execute this well remains to be seen, naturally.