3 ms·
>Disney gets more IP in front of more 13-25 year olds. This is a very impressionable age group, and can create life long fans. This is a good value proposition
by itsoktocry 3y ago
>Disney gets more IP in front of more 13-25 year olds. This is a very impressionable age group, and can create life long fans. This is a good value proposition for Disney.
Perhaps.
Perhaps, also, it's the old media playbook interpreting what young people want as "jam advertisements in front of them".
>Long term the trick for Fortnite is to become the most sticky online videogame in history
They might achieve this (certainly World of Warcraft holds the title). But I think video games are inherently faddish.
If I had to go one way or the other, I'd bet this is a bit of a desperate move by Disney who are becoming less relevant and whose cash cow (Marvel) is withering.