Interesting idea. To set prices, etc. there'd have to be "buyers" and "sellers" of some sort, and some way of attracting outside parties (or perhaps other star

Interesting idea. To set prices, etc. there'd have to be "buyers" and "sellers" of some sort, and some way of attracting outside parties (or perhaps other startups) to do the buying and selling even if it's not for real money. The main thing to keep me from participating would be the distraction factor- rather than going through the unsexy fundamentals (making a good product and keeping it good) I'd be tempted to drive a different set of metrics. $10k is a powerful motivator, but not as powerful as making a living or hitting a grand slam. The key to making this work is making it require very little additional effort on the startups themselves beyond what they'd ordinarily be doing.