An anecdote from our early per-seat pricing model is that we kept running into odd customer service issues that after lots of digging kept coming back to users

An anecdote from our early per-seat pricing model is that we kept running into odd customer service issues that after lots of digging kept coming back to users sharing login details (to avoid paying for extra seats). Without getting into details, a lot of the value of our platform is derived from having discreet users connected to an organization. Rather than restricting or trying to educate people not to share accounts, we changed the pricing structure to a flat subscription which almost comically led to an explosion in new user account creation. This led to our customers getting the full intended value which led to a big reduction in churn and an increase in WoM referrals.