I too wonder what is going on. I "don't eat fast food" (outside of a couple of times a year , if that) - I'd not had McDs in a year or so, but randomly decided

I too wonder what is going on. I "don't eat fast food" (outside of a couple of times a year , if that) - I'd not had McDs in a year or so, but randomly decided to have a burger meal last week. I was honestly shocked. The last time I had McDonalds, it was unhealthy, cheap and tasted pretty good... this time it was unhealthy, expensive, and tasted like basically nothing. I was left pretty confused, so it's nice to hear this is "a thing". I don't have much of a guess except as others have suggested, they REALLY want to push people to the app. Suffice to say, I won't be visiting McDs again for a long time.