DRM-FREE is happening in many ways and it's a great thing. But in the music and movie industry they are leveraging streaming technologies like Netflix and Spoti

DRM-FREE is happening in many ways and it's a great thing. But in the music and movie industry they are leveraging streaming technologies like Netflix and Spotify to create solutions that still have DRM that just feel less intrusive then others. For E-books I think companies like O'Reilly are not only making users who are aware of DRM happy, they are taking a competitive advantage of a segmented DRM market(Nook vs Amazon vs Kobo vs whoever else) by going DRM-FREE.