Noel Welsh at untyped has been working on a cool implementation of this adaptive design. Check it out http://untyped.com/untyping/2011/02/11/stop-ab-testing-an

Noel Welsh at untyped has been working on a cool implementation of this adaptive design. Check it out http://untyped.com/untyping/2011/02/11/stop-ab-testing-and-make-out-like-a-bandit/ http://untyped.com/untyping/2011/02/11/stop-ab-testing-and-m... And the HN discussion: http://news.ycombinator.com/item?id=3867380 http://news.ycombinator.com/item?id=3867380