Reminds me of Dillon Edwards Investments (google it and you'll get the joke). Coming up with a non-word name sounds like your task here. The word "event" does

Reminds me of Dillon Edwards Investments (google it and you'll get the joke). Coming up with a non-word name sounds like your task here. The word "event" doesn't portmanteau up well with anything and it doesn't contain comfort phonology the way, say, "blackberry" does.