Or they have enough leverage for good contracts, and a lot of money on hand to be able to make semi-risky bets that others would not be willing to. Combined wit

Or they have enough leverage for good contracts, and a lot of money on hand to be able to make semi-risky bets that others would not be willing to. Combined with good marketing and reputation. That enables them to take bigger bets than most, and their reputation means customers are more likely to buy into their big bets.