They will simply have to compete in other areas. We know that sub-10-second-transfers are possible, by making it the norm you are not decreasing competition, j

They will simply have to compete in other areas. We know that sub-10-second-transfers are possible, by making it the norm you are not decreasing competition, just forcing players who are not competitive in this regard to conform or exit the field. Markets are not perfectly efficient and you can have competitors surviving due to foul play or simply customer inertia. This protects consumer interest by forcing such market players to at least get to a baseline level or die.