4 ms·
There are so many ways the information could have been leaked. For example, 1. Searching for things around chemotherapy, cancer, and death on some site 2. Hav
by mfer 3y ago
There are so many ways the information could have been leaked. For example,
1. Searching for things around chemotherapy, cancer, and death on some site
2. Having an app on your phone that tracks your location and sells it. Many apps do this. It's not too difficult to reverse engineer where people went and who they are with the various datasets that can be bought.
3. Data brokers getting access to medical information. Too many companies play fast and loose with their data. It would not be a surprise.
We leak data everywhere. Companies are often poor at following regulations. There are too few regulations in most of US around data about us.
- starkparker 3y agoWhen my late partner went through chemo they also got a lot of targeted funeral and estate planning ads. Probably some combination of location tracking and signing up for a bunch of resources on dealing with cancer, which in turn sold out their contact info. And it was all useless marketing because we'd already done all this when the diagnosis first came through, so it just kept reminding us of what was likely going to happen. I kept getting them for a year after the cremation.
- adrr 3y agoIt also could be her significant other searching about funeral costs and arrangements. I highly doubt it was chemotherapy because the ROAS would be insanely small especially for mail based marketing($0.50 per touch at least). Person isn't dead and could recover. If the cancer is terminal it still could take years. Sometimes its better not knowing why you received that type of marketing.