I mean, I think a worker culture centered on quality craftsmanship would be important both to grow an appealing brand, and also to have a healthy work environme

I mean, I think a worker culture centered on quality craftsmanship would be important both to grow an appealing brand, and also to have a healthy work environment where you feel like you're doing something worthwhile, but a little bit of cynicism is warranted. We're brainstorming ideas to get money away from the mega-rich and into the hands of the working class. There are going to be a number of steps where cheaply mass-produced parts are both economical and as good (or better!) than the handmade equivalents, but if you can add more manual labor into the process (without sacrificing quality or making a job that no-one wants to do), it's all the better for the ultimate goal.