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Just out of curiosity, do pieces like these get written because a journalist is randomly interested in the idea, or does the author's publisher reach out to the
by queuebert 3y ago
Just out of curiosity, do pieces like these get written because a journalist is randomly interested in the idea, or does the author's publisher reach out to the magazine and suggest a puff piece topic?
- simonw 3y agoVery much both. Plenty of pieces like this are PR-driven, but quality publications are always looking to write interesting pieces independently of PR pitches. Many pieces come about because an individual journalist pitches an idea to their editor.