Another difference is that Amazon buys gobs of advertising all over the place and I'd bet their ad buy on WaPo are on arms-length terms any other ad buyer would

Another difference is that Amazon buys gobs of advertising all over the place and I'd bet their ad buy on WaPo are on arms-length terms any other ad buyer would get. Amazon will spend more on ads today than Tesla spent all year in 2022. Tesla has gone for a long time buying no ads at all.