If you were a designing an app store that provides apps that are safe for non technical users you would probably want to ensure: excellent curation where human

If you were a designing an app store that provides apps that are safe for non technical users you would probably want to ensure: excellent curation where human reviewers can have deep knowledge of all of the apps that have been reviewed/published, clear provenance so you can be strongly confident of the source/supply of the applications in case of abuse or infra compromise (with a smaller problem blast radius for each app) alternative app stores so that end users are never beholden to your app store and they can get similar or the same apps from elsewhere if your policies or practices change for the worse. Some of these help ensure that no third party can maliciously update an app at the behest of a criminal actor without also compromising the app developer, or that no third party can gather invasively detailed information and fingerprinting surface concerning the apps people use and have in case of dissent. Apple don't seem to have any interest in doing any of this, so I can't understand how their solution would be better for less tech-savvy users.