A lot of software copy writing becomes so much easier when you ditch the silly facade of ‘the computer’ saying things. Instead treat the whole scenario as the s

A lot of software copy writing becomes so much easier when you ditch the silly facade of ‘the computer’ saying things. Instead treat the whole scenario as the software acting as an agent of the organisation, with the copy being written by a human on behalf of the organisation. So, a lot of “we…”. This in my opinion makes software a whole lot more friendly, human, and overall just…usable. It gives way more opportunity to convey things in a way that doesn’t leave people scratching their heads and reaching for the knowledge base, where a lot of orgs are a lot less scared of writing like robots. The issue though is the amount of software written by people in America, or should I say California, where there is a very distinct ‘fake-politeness’. I genuinely can’t tell whether or not they know how much it sticks out like a sore thumb to everyone else. In this case, the software being more human backfires, because allowing the human to shine through is just allowing us to see the shitty fake-happy way that humans at the organisation think that the organisation should be talking to customers. TL;DR: writing like a human is good, unless your humans are bad.