You should read past the cover page. Guy is legit, cs prof, and a fellow old guy. He’s been at this a long time and by all means should write a modern day marke

You should read past the cover page. Guy is legit, cs prof, and a fellow old guy. He’s been at this a long time and by all means should write a modern day marketing book too. Some of his other code is getting pretty wide distribution (in rails). Worth learning about imho even if you don’t use it.