Sure. Though their users are a large demographic with plenty of disposable income at a lifestage where lifetime value of a customer is a high. The app’s design

Sure. Though their users are a large demographic with plenty of disposable income at a lifestage where lifetime value of a customer is a high. The app’s design is embarrassingly bad (probably a CEO micromanagement problem), but that is less important than being able to talk to your friends. A usable and well design app is ultimately less important than getting the right features and clearly Snap did this well. Their real problem is Apple’s ATT pulling the rug out from the entire mobile ads business.