Even for gas vehicles, new-car buyers famously under-value efficiency (mpg) at a pure economic level. (This is part of the justification for using manufacturer

Even for gas vehicles, new-car buyers famously under-value efficiency (mpg) at a pure economic level. (This is part of the justification for using manufacturer regulation to induce higher car efficiency rather than gas taxes.) So why would we think the efficiency of electric cars factors much into consumer's decision to buy them vs gas cars?