Presumably the browser would take a fee for facilitating the transaction, which could replace any lost ad revenue. And imo most websites would double dip: Hav

Presumably the browser would take a fee for facilitating the transaction, which could replace any lost ad revenue. And imo most websites would double dip: Have paid content and advertising. You already see that for online newspaper/magazine subscriptions. If Google is on both sides of that, that's extra revenue for them. I agree that it'll never happen, but moreso because a lack imagination and willpower from Google.