> The cynic in me suspects the lack of support is more about them preparing an apple friendly (read not friendly to the res of the market) format that they want

> The cynic in me suspects the lack of support is more about them preparing an apple friendly (read not friendly to the res of the market) format that they want to force the industry towards. An alternative hypothesis: they're working on a proprietary format that only works on Apple products with no intention of spreading it to the wider indistry. They've got a long history of it (itunes drm on mp3s, iMessage, lightning and various other ports, Airdrop)