4 ms·
Depends what counts as an MAU. I deleted my Twitter account, but I can’t realistically delete my Facebook account because I have too many messenger contacts to
by kj99 3y ago
Depends what counts as an MAU. I deleted my Twitter account, but I can’t realistically delete my Facebook account because I have too many messenger contacts to make it worth doing. I occasionally receive a text message fron someone I haven’t seen for a long time or an aunt on another continent, so I probably count as an MAU but I am not seeing any ads on Facebook.m
Apple, on the other hand has 2 billion active devices that people paid money for and are on a replacement cycle. Somehow that is only worth twice what a Facebook account is worth in terms of market cap.
- Reubend 3y agoMAU != Active Devices One user can own multiple devices. My friend owns an iPhone, an Apple Watch, and AirPods as well. Also, the timeframes are different. Apple consider any device which pinged one of their services within the last 90 days to be active. So it's approximately 1 month vs 3 months in terms of the window of measurement. And we're not even getting into the possibility of devices pinging their services that aren't in true active usage, i.e. an iPad that's just charged and connected to WiFi but not actually used. Of course, that's still extremely impressive from Apple! It's an amazing achievement which the market has obviously rewarded. But it's very much apples to oranges here. Those two statistics can't be directly compared because they represent different measurements over different periods of time.
- kj99 3y agoThe whole point is that they are vastly different. Of course it’s an apple’s to oranges comparison. Nobody is trying to compare the two statistics as if they were the same - that wouldn’t make any sense. The comparison is between 2 billion physical devices that cost real money to buy and replace with 3 billion entries in a users table with a datestamp. Of course we can make that comparison.